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| Lyft Vehicle Services: Building Trust and Repairing a Value Proposition (Simplified Chinese version) |
| 作者姓名：Mathew Taylor; Eric Janssen; |
| 商品類型：Case (Pub Mat) | 商品編號：W28192 |
| 出版日期：2022/03/23 | 內容長度：9 頁 |
It was 2019, and the senior manager of strategy and business operations at Lyft Inc. (Lyft), headquartered in San Francisco, had been tasked with helping the company expand its existing vehicle services infrastructure to include individual riders, also known as end users, in addition to drivers. She had information about the competitive landscape within the industry, along with valuable insights from interviews Lyft had facilitated with potential .....more
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| LinkedIn: Selling Zoom on a Digital Marketing Strategy |
| 作者姓名：Kirk Kristofferson; Eric Janssen; |
| 商品類型：Case (Field) | 商品編號：W25153 |
| 出版日期：2021/12/22 | 內容長度：13 頁 |
It was March 2020 and a newly hired account executive at LinkedIn Corporation (LinkedIn) was keen to close his first major deal. His job was to help marketing teams acquire new customers and grow their businesses by leveraging the LinkedIn Ad network. He had secured a meeting with the vice-president of marketing for the video conferencing company Zoom Video Communications, Inc. (Zoom). He had just one hour to prepare for the meeting and determine .....more
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| LinkedIn: Selling Zoom on a Digital Marketing Strategy - Teaching Note |
| 作者姓名：Kirk Kristofferson, Eric Janssen |
| 商品類型： | 商品編號：W25154 |
| 出版日期：2021/12/22 | 內容長度：16 頁 |
Teaching note for product W25153.
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| Lyft Vehicle Services: Building Trust and Repairing a Value Proposition |
| 作者姓名：Mathew Taylor, Eric Janssen |
| 商品類型：Case (Field) | 商品編號：W25384 |
| 出版日期：2021/10/13 | 內容長度：10 頁 |
It was 2019, and the senior manager of strategy and business operations at Lyft Inc. (Lyft), headquartered in San Francisco, had been tasked with helping the company expand its existing vehicle services infrastructure to include individual riders, also known as end users, in addition to drivers. She had information about the competitive landscape within the industry, along with valuable insights from interviews Lyft had facilitated with potential .....more
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| Lyft Vehicle Services: Building Trust and Repairing a Value Proposition - Teaching Note |
| 作者姓名：Mathew Taylor, Eric Janssen |
| 商品類型： | 商品編號：W25385 |
| 出版日期：2021/10/13 | 內容長度：7 頁 |
Teaching note for product W25384.
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| Lyft Vehicle Services: Building Trust and Repairing a Value Proposition - Powerpoint Presentation |
| 作者姓名：Mathew Taylor, Eric Janssen |
| 商品類型： | 商品編號：W25386 |
| 出版日期：2021/10/13 | 內容長度：421 頁 |
Presentation to accompany product W25384.
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| Quibi: The Failure of Hollywood’s “Next Big Thing” |
| 作者姓名：Cameron Soregaroli, Eric Janssen |
| 商品類型：Case (Pub Mat) | 商品編號：W25417 |
| 出版日期：2021/10/06 | 內容長度：9 頁 |
Following its official launch on April 6, 2020, Quibi, a mobile-only short-form video streaming platform that had raised over $1.7 billion had failed to gain the traction it was expecting and fell well short of its first-year growth projections. The company ultimately announced that it was shutting down after just six months in October 2020. Exactly where had Quibi gone wrong, and what lessons could investors learn from their failed investment in .....more
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| Quibi: The Failure of Hollywood’s “Next Big Thing” - Teaching Note |
| 作者姓名：Cameron Soregaroli, Eric Janssen |
| 商品類型： | 商品編號：W25418 |
| 出版日期：2021/10/06 | 內容長度：8 頁 |
Teaching note for product W25417.
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| How to Sell When the World Is Upside Down |
| 作者姓名：Eric Janssen; |
| 商品類型：Article | 商品編號：9B20TB05 |
| 出版日期：2020/04/15 | 內容長度：5 頁 |
With potential customers fighting a pandemic, people in sales need to understand coffee today isn’t for closers—it’s for sellers out to help others survive.
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| Tokyo Smoke: Building a Retail Cannabis Brand (A) |
| 作者姓名：Eric Janssen; Ramasastry Chandrasekhar; |
| 商品類型：Case (Field) | 商品編號：9B19A049 |
| 出版日期：2019/09/23 | 內容長度：6 頁 |
In 2016 (A case), the founder of Tokyo Smoke, a cannabis retailing enterprise based in Toronto, needed to attract investors. The former Google Inc. employee had taken advantage of public policy changes in Canada and was modelling his retail business on Starbucks Corporation, which had educated North American consumers about coffee and captured a huge share of the coffee market. He needed investment capital in order to build his brand and needed to .....more
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